The Entrepreneur's Guide to Accounting Success with Heidi Olson

The Entrepreneur's Guide to Accounting Success with Heidi Olson


Heidi Olson, CEO of All-In-One Accounting, discusses her passion for serving entrepreneurs and nonprofits. She shares the importance of training like a corporate athlete and staying mentally, physically, emotionally, and spiritually fit. Heidi talks about starting her accounting business and the impact of accurate financials on entrepreneurs' decision-making. She emphasizes the significance of cash flow and budgeting in managing a business. Heidi also highlights the importance of seeking bookkeeping and CPA services early on and preparing for an exit strategy. She discusses the future of entrepreneurship, the role of humans in AI, and the importance of audits. Heidi concludes with a shameless plug for Veracity Pros and Accountinuity, her rebranded companies.


  • Training like a corporate athlete is crucial for entrepreneurs to stay mentally, physically, emotionally, and spiritually fit.
  • Accurate financials are essential for entrepreneurs to make data-driven decisions and achieve long-term cash flow.
  • Entrepreneurs should seek bookkeeping and CPA services from the beginning to set up their businesses correctly and benefit from accurate information.
  • Preparing for an exit strategy involves having accurate, timely financials and strong operations in the business.
  • The future of entrepreneurship lies in leveraging technology, embracing purpose, leading with authenticity, and staying open to innovation.

Introduction and Rebranding
Passion for Serving Entrepreneurs and Nonprofits
Starting All-In-One Accounting
The Importance of Cash Flow and Budgeting
When to Seek Bookkeeping and CPA Services
Preparing for an Exit Strategy
The Future of Entrepreneurship
The Role of Humans in AI and the Importance of Audits
Shameless Plug: Veracity Pros and Accountinuity

Episode Video