A Guide to Transforming Your Business with Custom Merchandise with Greg Kerr
Summary
Greg Kerr, owner of Alchemy Merch, discusses his role in creating fully custom merchandise for independent artists, brands, and licensed properties. He emphasizes the importance of creating intentional and high-quality products that align with a brand's vision and values. Greg shares his experience in hiring and managing a team, implementing EOS principles, and setting quarterly goals. He also highlights the value of enamel pins as a versatile and customizable product. Greg's elevator pitch is to stop making terrible products and make better merch.
Keywords
custom merchandise, independent artists, brands, licensed properties, intentional products, high-quality, hiring, managing, EOS, quarterly goals, enamel pins
Takeaways
- Create intentional and high-quality merchandise that aligns with a brand's vision and values.
- Hiring and managing a team is essential for business growth and sustainability.
- Implementing EOS principles can help structure processes and improve team collaboration.
- Enamel pins are a versatile and customizable product that can be used for branding and personal expression.
- Stop making terrible products and make better merch.
Sound Bites
- "Stop making terrible products, make better merch."
Chapters
00:00
Introduction and Passion for Music
Introduction and Passion for Music
03:23
Starting Alchemy Merch and the Journey
Starting Alchemy Merch and the Journey
09:28
The Challenge of Hiring and Delegating
The Challenge of Hiring and Delegating
12:24
Implementing EOS and Scaling the Business
Implementing EOS and Scaling the Business
15:59
Structuring Processes and Using Rocks
Structuring Processes and Using Rocks
24:00
Creating Unique and Intentional Products
Creating Unique and Intentional Products
32:02
Contacting Alchemy Merch and Elevator Pitch
Contacting Alchemy Merch and Elevator Pitch