In this episode of Uncharted Entrepreneurship, Marsha Marseille, co-founder of Cross Care Transport, shares her journey into the medical transportation industry. She discusses her day-to-day operations, the importance of defining roles within her business partnership, and the unique marketing strategies that set her company apart. Marsha reflects on her previous entrepreneurial experiences and the lessons learned, as well as her outlook on navigating economic challenges in the future.
Takeaways
Marsha Marseille is the co-founder of Cross Care Transport, focusing on non-emergency medical transportation.
Her passion for self-care influences her approach to business and life.
The idea for Cross Care Transport stemmed from her experiences in project management with seniors.
Having a business partner allows for defined roles and effective teamwork.
Marketing strategies include unique branding, such as their distinctive pink vans.
Understanding the local market is crucial for a startup's success.
Previous entrepreneurial experiences have equipped Marsha with valuable lessons.
Navigating economic challenges requires adaptability and a positive outlook.
Team dynamics and clear communication are essential for operational success.
Marsha emphasizes the importance of customer service and responsiveness in her industry.
Chapters
00:00 Introduction to Marcia Marseille and Cross Care Transport
