From PowerBar Pioneer to JamBar Jams: Jennifer Maxwell's Entrepreneurial Journey
Summary
Jennifer Maxwell, CEO and founder of JamBar, shares her journey in the energy bar industry, starting with her involvement in PowerBar in the 80s. She discusses the need for a high-quality, organic energy bar and the inspiration behind creating JamBar. Jennifer emphasizes the authenticity and quality of JamBar, using real food ingredients and contributing 50% of after-tax profits to organizations that promote music and active living. She also mentions the different flavors of JamBar and the unique attributes of each. Jennifer talks about the challenges and changes in running a company today compared to the 80s, as well as the importance of networking and participating in expos and events to promote the product. She shares her plans for the future, including expanding distribution and potentially introducing new products.
Keywords
Jennifer Maxwell, JamBar, PowerBar, energy bar, organic, quality, authenticity, real food, flavors, distribution, expos, events, future plans
Takeaways
- Jennifer Maxwell was involved in the energy bar industry since the 80s, starting with PowerBar.
- She founded JamBar to provide a high-quality, organic energy bar with real food ingredients.
- JamBar emphasizes authenticity, quality, and philanthropy, contributing 50% of after-tax profits to organizations promoting music and active living.
- Each flavor of JamBar is unique, and the product focuses on providing a steady release of energy with a combination of simple and complex carbs, protein, and fiber.
- Networking, participating in expos, and sampling the product are important strategies for promoting JamBar.
- Future plans for JamBar include expanding distribution and potentially introducing new products.
Titles
- The Unique Flavors and Attributes of JamBar
- Promoting JamBar through Networking and Expos
Sound Bites
- "I found the drums as a source of healing and started playing drums in 2007."
- "I combined my two passions, which are sports and music."
- "Everything in a JamBar you could eat off a spoon."
Chapters
00:00
Introduction and Background
Introduction and Background
04:13
The Creation of PowerBar
The Creation of PowerBar
05:55
The Idea behind PowerBar
The Idea behind PowerBar
07:16
Starting JamBar
Starting JamBar
08:52
The Three Pillars of JamBar
The Three Pillars of JamBar
09:46
The Name and Packaging of JamBar
The Name and Packaging of JamBar
11:14
The Challenges and Changes in the Industry
The Challenges and Changes in the Industry
13:12
Partnerships with Athletes
Partnerships with Athletes
14:34
The Team and Marketing Strategy
The Team and Marketing Strategy
16:21
Expos and Races as Marketing Channels
Expos and Races as Marketing Channels
17:28
Differentiating JamBar from Competitors
Differentiating JamBar from Competitors
21:00
Future Plans for JamBar
Future Plans for JamBar
24:22
Where to Find JamBar
Where to Find JamBar
26:18
Closing Remarks
Closing Remarks